Univ.-Prof.Dr. Michael Ehret

Professor for Marketing and Digitalisation

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I teach and research on marketing organizations in service economies. I am particularly interested how companies share uncertainty with the use of technologies and institutions, in areas such as industrial services, or markets for technology. I teach marketing and entrepreneurship at University of Graz. I regularly publish in leading academic journals, such as Journal of Marketing, Industrial Marketing Management, Journal of Business Research or Psychology and Marketing.

Look at my current CV for an up to date list of my publication, projects and teaching portfolio. To the top